Our Green Philosophy

Thoughtful Consumption is our Green Philosophy… but what is green?

Thoughtful Consumption is our common sense approach to away-from-home washroom paper products and it is a way of thinking through the product’s life cycle.

Does it really make sense to cut down trees with the sole intention of making toilet paper or hand towels?

Thoughtful Consumption is about stretching out the life cycle of the fibre and ensuring it is recycled at least once, preferably 3-4 times, before we use it in a washroom and then consign it to the drain.


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What does green mean?

Going Green is no longer a revolutionary statement – nor is it trendy or even alternative anymore. Going Green is now a business philosophy. It is now the norm and almost an expectation.

The term ‘Green’ is often overused, or used when it arguably should not be used. Everyone has their own definition of what is Green, what is sustainable and what is environmentally friendly.

ESG Asia Pacific believes that Green, when it comes to away-from-home washroom paper products, means 100% recycled – nothing more and absolutely nothing less!

Along with the final product, we believe that, for us to truly claim to be Green, the manufacturing process needs to meet and exceed the required levels of environmental responsibility.

Our towel and tissue products are manufactured from 100% recycled fibre. They contain post-consumer waste and they are manufactured without chlorine, chlorine derivatives or any other potentially harmful chemicals. In addition, during the manufacturing process, the water used has been recycled.

At ESG we are passionate about only providing recycled paper options.

Paper has so many wonderful practical uses in our world today, so surely it makes more sense to take a tree and make it into a book – and then take that book and make it into a cereal packet – and take that packet and turn it into office copy paper – and then, finally, take that paper and produce 100% recycled washroom paper.

This is what Green means to us!

ESG Asia Pacific suppports

wipe it out

Wipe It Out is a grassroots initiative, raising awareness that something as simple as making a better choice in the last aisle of the supermarket and buying recycled toilet paper can ensure the planet we leave for our grandchildren is one they can enjoy.

Wipe It Out is a pure not-for-profit initiative started by Aaron Fuller, raising awareness through a mix of social media and presentations to schools across Australia, one classroom at a time. ESG is partnered with Aaron and Wipe It Out, giving him the opportunity to travel to schools and presentations to share a message that we are wholeheartedly behind.

Don’t hesitate to discover the story behind Wipe It Out, which can be found on their website, and get involved in any way that you can, even if it just means switching to 100% recycled toilet paper.